The Method.

Every UX designer has their own process. Ideally, this process is ever-evolving, going through different iterations with each client project. Much like the act of design itself, no two clients are the same, and the way that they are approached should fit the individual project itself. That said, there is some value in laying out a rough guide to how things will go, should you choose to work with me.

With that in mind, here’s what I’ll do:

1. Initial Website Breakdown / UX Audit

I’ve never encountered a business that came in the door looking flawless – after all, they hired me for a reason. Here are some things I typically do before I touch anything else:

- Analyze the entire site for major problems.
- Create a dedicated persona of who the ideal client is.
- Run important quantitative research, such as heat & scroll maps.
- Assess browser & platform compatibility.
- Fix any major issues with forms that are essential to growth.
- Review best-practice trouble areas like headlines, button placement, and CTA's.

By the time I'm done with this phase, I'm already improving your business’s conversion rate. In many cases, just this phase pays for my work.

2. Research

Once I finish the initial discovery phase, I kick off the most essential part of my work as a UX designer: research.

Research can take many forms, from qualitative (customer interviews, free-text survey responses, usability tests) to quantitative (analytics, heat & scroll maps, click maps, survey scores). Both methods are essential for understanding customers’ motivations and existing behavior – so I can develop designs that are guaranteed to win.

This is also when I'll review any existing data that you may have; past customer surveys, comments, and any analytical data that's available.

We'll also discuss in-depth what your goals are for the site - sometimes this is where we even discover a deeper problem that needs to be solved, or a different and quicker way of getting the results we want.

3. Web Design

Research is what gives me a point of solid reference – and design is how I turn my research into revenue-generating decisions. During the design process, I look at what we’ve gathered and plan as many changes to your website as possible. That involves both one-off changes (this is broken, fix it) and test ideas (changing this might be a tradeoff, and we need to measure its impact).

In the case of ground-up projects, or full redesigns, this is when I will begin to design the rough wireframe for your site.

Using research to guide me throughout the design process saves me the trouble of doing what many web designers do by trade - shoot in the dark and hope to hit something. My research will make sure that my designs resonate with the personas that we have created together. In short, our research means that your website will finally speak the language of your clientele.

This is also when I will collect all of the necessary elements for the design: copy, images, links. If you're unable to provide the elements, we'll discuss a plan to handle it on my end. I have strong connections with stock photographers and, in most cases, prefer to handle writing the targeted copy myself; after all, my research has given me a window into exactly who I need to talk to and what I need to say to engage them.

4. Development

Once I have my initial design idea prepared, I'll present it to you, with an in-depth analysis of why certain design decisions were made. I will host a dedicated critique session and collect the necessary insights to finalize the design. Once these final okays are given, it is time to build and launch the site.

If you have a developer on your team, or an agency that you prefer to work with, this is when I hand off my final designs and notes to them. Should you choose to have me develop the site, I'll discuss with you the platform options and settle on the one that will be easiest for you to manage in the future; most often this means Webflow or Wordpress, although I also occasionally use Squarespace for smaller independent businesses.

5. Experimentation & Analytics

I use Fathom to track the websites I build. Fathom is not free (I pay for it on my end), nor as powerful as Google Analytics, but it does something more important; provides privacy to the users of your site.

As a proponent of privacy and ethical design, this is something that I am not willing to negotiate. Respecting the privacy of your customers is not just morally sound; its good business.  

At this stage, I will help you setup your Fathom account and discuss the important areas to watch, including how to use that data to make design decisions in the future. In short, I want to hand you some of my knowledge, to help you keep improving things long after I'm gone.

Some of my clients keep me retained to run analytic improvements on a regular basis; they're ahead of the curve and understand the value in consistently improving your website to better suit your customers. If this is something that sounds fitting for your organization, we'll discuss a plan that works for both of us.

Wrapping Up

There is no one-size-fix-all method to improving your website. My method is a comprehensive, no-nonsense methodology for improving conversion rates, average order value, and customer lifetime value.

Process matters more than skill – and the ability to be flexible matters the most.

If this process sounds appealing, fill out the inquiry form today to get started.

Client Reviews

Annelise Atlas owner of Spoke Creative

"Cody helped us turn our idea for a studio site into something even better than we planned."

I have worked with other web designers and developers in the past and they pale in comparison. Cody is reliable, responsive, and has a way of finding solutions to problems that feels simple and refreshing.

Annelise Atlas

OWNER • SPOKE CREATIVE

"We saw an increase in business within days of launching our new website."

Cody has an emotional investment that makes him feel more like a partner than a consultant. By the end of working together, we not only had a valuable new partner, but a friend both to the business and to us personally.

Kirill Braynin

OWNER - TRANSIT CO.

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The first step to improving your business is always the hardest.

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